Vernon Tirecraft is also known as Peters Tire. It was started in Vernon in 1968 by two brothers, Jack and Alf Peters. It was the first Tirecraft in Canada, and the store quickly grew into one of the biggest tire retailers in the BC interior. With the great success Peters Tire experienced, it helped the company quickly expand across Canada.
In 1984, Jack Peters hired Rob Vanderhorst to assist in management of the busy, growing store. Rob brought experience in all components of the tire industry by having worked as a manager and labourer before joining the Peters Tirecraft team. In 1989, the opportunity to purchase Peters Tirecraft was offered to Rob, keeping the family-run heritage alive.