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Living in Canada, we’re far too familiar with bitterly cold and long winters. No one enjoys driving in these snowy and icy conditions, but there is a practical solution: winter tires.
Many Canadians wonder whether winter tires are worth the investment. We at Tirecraft Concord would like to explain how they make a difference with your drive, help keep you safer on the road, and are worth the investment.
Winter tires have a special rubber compound that is designed for cold temperatures and stays pliable in cold conditions to give you better traction in wintery road conditions. When the temperature reaches below 7°C, all–season tires become rigid and lose traction; therefore, Tirecraft Concord recommends that winter tires should be considered for driving in these cooler temperatures.
Small slits in the tire tread called sipes truly separate winter tires from all-season tires. Sipes in winter tires ensure that snow is dispersed, assist with acceleration from the stop position and reduce braking distances on slippery roads.
To ensure that tires are winter certified, look for the snowflake emblem. Created by the Rubber Association of Canada and the Rubber Manufacturers’ Association, this stamp ensures the tire meets specific snow traction performance requirements and has been designed for use in severe snow conditions.