About Us

About Tirecraft Steinbach

Tirecraft in Steinbach is also known as Priority Auto. They opened in 2001 as a family partnership and became Priority Auto Ltd in 2009, growing to 7 employees. They are family-owned and operated and provide complete automotive services for all makes and models. They also sell pre-owned vehicles and offer warranty and financing.

At Priority Auto, they continually strive to provide the highest level of quality service. They pride themselves on their honesty and relationships with their customers. In addition to being nationally recognized Red Seal certified technicians, they all share ownership in the company, ensuring an unmatched dedication to outstanding customer service. Owners, Kelsey Penner, Vychan Penner, and Henry Penner are each Journeymen technicians so you’ll always know that you’re vehicle is being taken care of by experts who are passionate about their work.

Steinbach, Manitoba is experiencing a period of unprecedented growth and, with a city that has so much to offer its residents, it makes perfect sense as to why! Steinbach is the third largest city in Manitoba! If you’re in the area and have any vehicle or tire trouble, go to Tirecraft and they will be happy to help you out.