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TIRECRAFT ‘s range of Yokohama tires features winter tires, all season tires, summer and performance tires for passenger vehicles, SUV, CUV and light trucks. Yokohama is a world leader in high quality, long lasting, high performing tires. A set of Yokohama tires equips a vehicle with the latest developments in technology, enhances a driver’s control over their vehicle and provides excellent active safety and driving satisfaction.
Yokohama’s extensive research and development for racing tires has had a positive impact on their tire range and fans of these tires know that they offer a smooth, quiet ride with great handling and performance. Many car manufacturers know this too, and Yokohama is an original equipment manufacturer for many car companies. Yokohama produces tires for passenger cars, light trucks, commercial heavy trucks, earthmoving vehicles and mining equipment.
Yokohama has been producing tires since 1917 when it began as a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich. They entered the North American market in 1969, and are well known for the high quality racing tires they design and provide as the official supplier of a number of events like World Touring Car Championship and the Macau Grand Prix. Their racing legacy dates back to 1963.
Yokohama is also leading many tire manufacturers in the creation of environmentally friendly and responsible tire technology. They developed the first tire infused with orange oil which uses 80% non-petroleum based materials. Not only do these developments help reduce the reliance on petroleum products but the new compounds can improve fuel economy through a reduction in rolling resistance of up to 20%. Yokohama is also focused on reducing emissions at production facilities world wide, and developing fuel efficient tires for cars, light trucks, and commercial heavy trucks.
They have a manufacturing plant in Salem, Virginia that produces 70% of the tires that are sold in the US, and their commercial tire plant in West Point, Mississippi is set to produce one million tires annually. They have over 13,000 employees worldwide, and continue to develop tires for winning teams at racing events including Canadian Rally Championship, Red Bull Rally Cross, Porsche GT3 Cup Challenge USA and Lotus Cup USA.