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Welcome to Tirecraft Waterloo 583 King St. N, Waterloo, Ontario, N2V 2E5

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About Us

We made the news!
Check out our interview with CTV about when to switch to your winter tires this season.

About Waterloo Tirecraft

Waterloo Tirecraft is conveniently located at 583 King St. North, Kitchener, Ontario. It was established in the Kitchener-Waterloo area in 1993 under the name Tireco. Gord Bates founded and grew the business to become one of the largest retailers and wholesalers in the KW area.They are very well known for their high level of customer service and community involvement and support. Besides Passenger and Light truck tires they are also full mechanical, Emission test and diagnostics facility and provide alignment services.

Waterloo Tirecraft has a very loyal customer base and also a very loyal long term staff.

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Udo Neumann has been with the company for 16 years and has assumed the manager role.

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Andrea Zabell has 10 loyal years and is the assistant manager.


Commitment Statement

Our Organization’s corporate culture promotes the Service Provider of Choice and the Employer of Choice values. We are committed to a positive experience for every person that walks through our doors. That means that we are committed to making sure all people are able to communicate with us and can access our services.

Our team members have been trained on how to provide services in a way that promotes the four core principles of dignity, equal opportunity, integration and independence.

We are committed to removing barriers to accessibility and meeting the accessibility requirements under the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code.

Upon request, Our Corporation will provide or will arrange for the provision of accessible formats and communication methods for persons with disabilities that take into account the individual’s accessibility needs.

Questions, concerns or requests for a customer feedback form relating to this commitment, policy or customer service experience can be sent to:

Cheryl DeCooman, CHRL
Director of Human Resources
cdecooman@tirecraft.cawith the subject line “AODA Comment/Feedback”
Alternatively you may contact the Location Manager directly.

Accessible Customer Service Policy
Customer Service Feedback Form
Integrated Accessibility Standards Policy and Procedure

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