Why Winter Tires?

Learn why you need the right set of tires for Canadian winters.

Living in Canada, we’re far too familiar with bitterly cold and long winters. No one enjoys driving in these snowy and icy conditions, but there is a practical solution: winter tires.

Many Canadians wonder whether winter tires are worth the investment. We at Tirecraft would like to explain how they make a difference with your drive, help keep you safer on the road, and are worth the investment.

Winter Tires’ Special Rubber Compound & Flexible Tread

Winter tires have a special rubber compound that is designed for cold temperatures and stays pliable in cold conditions to give you better traction in wintery road conditions. When the temperature reaches below 7°C, all–season tires become rigid and lose traction; therefore, Tirecraft recommends that winter tires should be considered for driving in these cooler temperatures.

Designed with Sipes

sipeDetailSmall slits in the tire tread called sipes truly separate winter tires from all-season tires. Sipes in winter tires ensure that snow is dispersed, assist with acceleration from the stop position and reduce braking distances on slippery roads.

Look for the Snowflake Symbol

snowflake-symbolTo ensure that tires are winter certified, look for the snowflake emblem. Created by the Rubber Association of Canada and the Rubber Manufacturers’ Association, this stamp ensures the tire meets specific snow traction performance requirements and has been designed for use in severe snow conditions.


Find the tires to keep you safe this winter at your local Tirecraft.

Final Winter Tire Recommendations

  • Winter tires should be installed in sets of 4 rather than pairs because it will help you experience better control of your vehicle, along with peace-of-mind while driving on ice or snow.
  • Buying winter rims will save time and money when it comes to tire change-overs in the spring and fall. They also take the abuse of road grime that can corrode wheels over time. This way your expensive summer wheels will maintain their value and shine!
  • Tires should be stored in a temperate environment because it will prevent them from deteriorating.
  • Buy your winter tires before the snow falls because it will save you time in line ups and ensure that the tires you need are in stock.