About TIRECRAFT

TIRECRAFT is a proudly Canadian owned and operated expert in tires and automotive service. Our group of high quality dealerships extends across the country, addressing Canadians’ tire needs and automotive issues. Each TIRECRAFT is owner-operated and is committed to the well-being of its customers, employees and community. Our extensive range of products and services is backed by our superior warranty, meaning you can rely on TIRECRAFT for trustworthy advice, honest suggestions and competitive prices.

We offer a huge line up of products, including:

• Winter tires
• Summer and performance tires
• All season tires
• Ultra high performance tires
• Truck tires
• SUV and CUV tires
• Speciality tires
• Wheels and rims
• And more!

We also provide unbeatable mechanic services for cars, trucks, commercial fleets, tractors and OTR vehicles including seasonal maintenance, front end work, brakes issues and much more.

TIRECRAFT is shaped by two important characteristics: local heart and national muscle. Each dealership has a history and relationship with the community where it’s located, but is backed by a powerful, national leader in tires, parts and service. We understand the unique needs of drivers in our own communities, and work to keep our neighbours safe and in control of their vehicles.

Find a TIRECRAFT location closest to you for all of your tire, wheel and auto service needs.

Our Vision

Our vision is clear. We want to:
Be the #1 choice for tire and automotive services.
Exceed expectations of the businesses and consumers we serve.
Be the desired brand for independent tire and automotive dealers.

Our Mission Statement

TIRECRAFT Auto Centers are proud to be tire experts, providing products and services that exceed our customers’ expectations with a commitment to the well-being of our employees and community. Our mission statement guides our growth, strategy and decision making.

Offer 100% satisfaction guaranteed with every customer visit
Our goal is to ensure that every customer leaves feeling that they’ve been valued and treated with the utmost respect. We want everyone we serve to be 100% satisfied with the work and advice they receive from their local TIRECRAFT .

Value and respect every customer and treat them like family
Many of our dealerships are owned by families, and we want our customers to feel like they’re part of our family when they need new tires or help with their cars, trucks, fleets, or large commercial vehicles.

Facilitate dealer success through education and empowerment
Our people are our best asset, and we invest in ensuring that they stay up to date with industry innovations or improvements in technology so they are empowered to grow their business, ultimately passing their expertise onto our customers.

Make a positive impact in our local community
We strive to be a positive influence wherever we are in Canada, and you’ll find information on which charities and community organizations we support by learning more about your local dealer.

Our Core Values

TIRECRAFT is committed to running our business with four core values:

Family –  TIRECRAFT dealers are hard working, family owned business, with some having been in the family for generations.

Local involvement – We’re located, connected and involved in our ‘local’ communities and believe their success drives our success.

Integrity – We operate our businesses with integrity and sincerity, and respect the relationships we have with our customers.

Expert service – We know vehicles and are extensively trained in all the products and services we offer.

These values translate to all of the work we do and have helped us become a strong and well-respected organization.

History and Growth

The first TIRECRAFT , Peters TIRECRAFT , was founded in 1968 in Vernon, BC. The TIRECRAFT brand name was purchased in 1990 by a group of stores called Town & Country Tire. The group then rebranded to become TIRECRAFT Auto Centers and has grown to 220 independent, highly skilled TIRECRAFT locations in British Columbia, Alberta, The North West Territories, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, Newfoundland and Prince Edward Island.

Our stores provide a superior selection of tires, wheels and rims, high quality auto parts and accessories, complemented by an extensive offering of automotive services. Find your local TIRECRAFT today.