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Stop Relying On Summer Tire Reviews: Shop Smart With TIRECRAFT In 2022

Nearly 8-in-10 consumers consult summer tire reviews before committing to a seasonal tire upgrade, but is this truly the best option for smart shoppers?

Read on to learn some of the pitfalls of using online summer tire reviews for research and find out why so many Canadians seek personalized summer tire reviews from our technicians instead—or contact your local TIRECRAFT to book a free consultation straight away.

Are Summer Tire Reviews A Good Resource For Smart Shoppers?

If you’re in the market for a new set of tires, and you’re like most consumers, there’s a good chance you’ll start your search with summer tire reviews. And why not? They’re free, searchable in seconds, and they yield a surprising amount of information beyond basic “good” or “bad” ratings.

In fact, more consumers are reading online reviews than ever before, with 77% of respondents indicating that they “always” or “regularly” read reviews before committing to a purchase, according to new research by BrightLocal (Pitman, 2022).

But while online summer tire reviews may be a popular starting point, they should not be your single source of information.

Why? Because not all summer tire reviews are created equal, and none have your specific needs in mind. Some reviewers simply don’t know enough about tire design to give you useful information, while others are downright deceptive, left by competitors, perhaps as part of a ploy to lower a manufacturer’s rating.

In fact, according to that same 2022 BrightLocal report, 62% of survey respondents recalled having seen a fake review for products and services in the past year (Pitman, 2022).

So, are online summer tire reviews a good resource for smart shoppers? In a word, yes—they can give you a lot of useful information, and all the best brands will have heaps of glowing reviews, enough to moderate the impact of fakes—but they should only be used as a starting point in your research. Keep in mind that every consumer is different, and every review will be coloured by the individual’s expectations. You might be looking for something very different from a set of tires, so much so that a tire rated “5-star” by a stranger might yield a “1-star” experience.

So, what’s the alternative? Book a personalized tire talk at your local TIRECRAFT and get expert summer tire reviews from a certified pro who understands your exact driving demands, vehicle specs, budget, and preferences. Just like online summer tire reviews, our consultations and personalized picks are 100% free, and you can book online with a few quick clicks. Smart shoppers prefer our in-person summer tire reviews because:

  • We are certified tire experts with more experience and technical understanding than the average reviewer
  • We have more than 30+ years of success under our belts
  • We are not beholden to any one brand, so you’re guaranteed honest, unbiased advice
  • We carry all the top tire brands in-house, so we can show you different options in person as we share our summer tire reviews
  • Should you choose to buy, we can help you save time and money with our in-house Promotions, customer loyalty rewards program, same-day installation services (rotations, wheel balancing, alignment, inflation, etc.), and generous warranty

Shop Smart: Book A Personalized Tire Consultation At TIRECRAFT

To get expert summer tire reviews and personalized recommendations for your unique vehicle, driving demands, and budget, get in touch with your local TIRECRAFT.


Pitman, J. (2022, January 26). Local Consumer Review Survey. BrightLocal.